Marketing and Branding Workshop: How to Create a Strong District Identity

Marketing and Branding Workshop: How to Create a Strong District Identity

Friday, May 2nd • 8:30 AM – 10:00 AM
Colonial Heights Library, Meeting Room
4799 Stockton Blvd., Sacramento, 95820

Presenter Michele Reeves will discuss how – with some creativity, a united community and a few forward-thinking property owners – communities can make real progress toward reshaping commercial districts to reflect a unique and authentic identity that creates a sense of place while improving the economic prosperity of a community. This presentation is laden with real-world examples of revitalization you can apply to your own community. You don’t want to miss it!

Who Should Attend
This workshop is for local elected officials, planning commissioners and city and county staff; professionals in planning, transportation, public health, architecture, real estate and economic development; interested property and business owners; as well as anyone vested in creating great places for people and business.

Presenter, Michele E. Reeves is an urban strategist with significant private sector experience revitalizing districts. Michele founded Civilis Consultants to assist commercial districts, businesses, and large public sector organizations to recognize and leverage their strengths, accomplish economic development goals, and craft their unique stories to create compelling, multi-faceted brands.

This workshop is being organized by the Local Government Commission and supported by The California Endowment.